About me and my blog

I am a psychoanalyst. Since 2007, me and a group of my like-minded friends got involved in the project developing a model of the human psyche based on user internet activity.
 

Initially, the project was tailored to the purpose of therapy, but soon after it migrated to the IT and related areas – web resources personalization, gamedevelopment, bigdata (obtained results became instrumental in the development of artificial intelligence technology since 2013).
 
It so happened that our solutions were all conceived as B2B and we lucked out to rub elbows with PTBs (up to some vice presidents and CEOs), and worked with lots of major companies (except – surprisingly – the mighty FB) and a large number of medium and small ones. Therefore, I can see the Internet phenomena both with the eyes of the user, and the ones of the product developer. And further still, I can understand and explain the obvious – from the psychoanalyst’s point of view – reasons for the failure of certain decisions and the ones for the success of others. It may sound presumptuous, but I am ready to debate. )
 
But first and foremost, here I blog about the model of the psyche, the problems it can solve, and also on the psychological needs of users and on managing their behavior.

(Russian) Как не напрячь игрока

Недавно был свидетелем интересной ситуации. Девелопер случайно привнес в свой продукт элемент, который был иллюстрацией страха целевой аудитории.

08 Nov 15

Author
Alex

Category

Game Industry

Idea vs User

I’ve had a conversation with an acquaintance of mine recently, he works as game designer. We’ve brought up a question I’ve already been broaching at DevGAMM Minsk 2014 conference. “What comes first in the process of creating a service (or a game) – the embodiment of an idea or gratification of needs of users of a certain character type”?

24 Jul 15

Author
Alex

Category

Game Industry
My Analysis

On Game Industry Renaissance

I always look back with nostalgia at the days when I chased a dozen pixels across my VGA display and really was a ninja. And it’s not just the age talking. At that time the player was much more immersed in the gameplay, actively using his imagination. I think here comes again the time when the imagination will be the main factor determining game involvement. This time the mobile devices will bring the Renaissance into the game industry.

07 Dec 14

Author
Alex

Category

Game Industry

The one who was seeing her before

Upon launching a new service, a game or an informational site there is an aspect that is not paid enough attention. What similar solutions did users try before? What did they get used to? And what would they prefer not to face again?

14 Oct 14

Author
Alex

Category

Game Industry
My Analysis
My Forecast