On Needs Gratification On The Internet
Our technology of constructing a model of the human mind is based on the user needs. At the moment the correctness of the approach has already been tested with tons of research done jointly with our partners. Based on our alliance with aggregators of data, we can positively say: internet surfing fits the profile of needs which get unsatisfied in real life. Those things we would like to do in reality but can’t, we do on the Internet. Let’s take a brief look back into the past. Human beings were always frustrated. Reality kept them from acting impulsively. For ancient man it meant the impossibility to kill a scary predator because of the risk of dying. For pre-Christians there were the taboos, for the Middle Age people – the religious restrictions. For modern us it is mostly moral and ethical constraints and, of course, laws and regulations. Which means that members of society were always looking for (and creating) the outlets for relieving the tension. In many ways, these outlets were based on a specific characteristic of the psyche – “imaginary (made up) events and objects and the real ones are just the same for the psyche.” Mysteries, carnivals, theatrical performances, literary works, movies – all of them served as a function of lessening the accumulated – illicit in reality – affects. Internet, as well as all of the abovementioned life spheres, acts on a whole new level. For convenience, I’ll use the term needs, rather than individual impulses. By needs I mean sustainable (recurrent) inducement to commit the set of actions, combined through the object, frequent to a significant sampling. I’m going to start a series of posts in which I’ll gradually describe the specifics of our model of the psyche in the context of the needs gratification on the Internet specifically. Today, I will mention two points. The first one. The needs will be explored solely through the prism of the Internet – its content and services. So the description of psychic processes will be somewhat altered as compared to clinical or domestic situations, which we actively exploit to verify our technology of psyche modelling. The second one. Since the most intensive gratification process goes in conjunction with needs, which are usually limited in reality, I’ll stay on this subject from now on. Be prepared to learn about desires which may be perceived as negative. My text may offend, disgust, anger, evoke disapproval. Moralists, religious people, idle lurkers looking for a reason to blame someone are advised to bypass the posts tagged with “need”. While your need for information looks more positive in society’s opinion – “So what? He’s just intellectually curious”, – several others, such as aggression, sex etc usually get disapproved. The good news is that we can relieve them by the means of Internet so far))) I want to make this series of posts interesting in the context of understanding how basic mental processes get projected on the Internet, of the ins and outs of modelling of abovesaid processes. I’ll start with aggression next time.